Our process
Four Steps From Idea to Live Product
Every client follows the same simple rhythm, whichever plan they are on. Nothing is built until we have agreed what matters most.
1. Scoping call
A free 30-minute call about your idea, your users and your budget. We recommend a plan and you decide.
2. Roadmap
Together we agree what to build first, what can wait, and how we will know it is working.
3. Sprints
We build in two-week sprints from your request board, with a demo at the end of each one.
4. Launch & run
We ship, host and maintain your product, then keep improving it as you learn from real users.
What two weeks with us looks like
Day 1: plan
We pick the top requests from your board and agree the sprint goal with you.
Days 2 to 9: build
Short written updates as we go. Questions are answered on your board, not in endless meetings.
Day 10: demo
A short call where we show working software and you give feedback.
Release
Approved work goes live through your staging environment. Then the next sprint starts.
What you get on every plan
- A named technical lead and a monthly roadmap session
- A shared request board you can add to at any time
- Hosting, domain, backups and professional email, all run for you
- Code in your own GitHub from day one
- Monthly rolling terms: pause, change plan or cancel with 7 days' notice
- A first-sprint guarantee: not happy after two weeks, full refund
Ready to start?
Your first sprint can start within a week of your call.
FAQs
Straight answers about working with us on subscription.
Is it really unlimited?
No, and we'd rather be clear about that. You can add as many requests to your board as you like, but each plan works on a set number at a time (1, 2 or 3) with roughly 8, 24, 45 or 75 hours of work a month.
Who owns the code?
You do. Your code lives in your own GitHub account from day one, and everything we build is yours once it's paid for.
Can I pause or cancel?
Yes. Plans are monthly rolling. Give us 7 days' notice to pause or cancel. While you're paused, your hosting and email keep running.
What happens to hours I don't use?
Unused hours roll over to the next month, then expire.
What is the first-sprint guarantee?
If you're not happy after your first two weeks, we'll refund your first payment in full.
Can I change plans later?
Yes. You can move up or down a plan from your next billing date as your product and budget change.
How fast will you start?
Small requests usually take 2 to 3 working days. Bigger features are planned into two-week sprints, and your first sprint starts within a week of your scoping call.
What isn't included?
Projects with a hard fixed deadline, regulated builds such as medical devices, and 24/7 on-call support. We're happy to quote for these separately.
Do I still need a technical co-founder?
Not to get started. We act as your technical partner until you're ready to hire, and on the Partner plan we'll help you hire your first in-house developer.






